Slim Chickens is piloting a new way to order delivery in Northwest Arkansas: directly from the Samsung Smart TV home screen. The fast-casual chain, which operates more than 300 locations, built the feature through partnerships with shoppable-streaming platform klyq and merchant-ordering network Gett, letting viewers buy tenders and wings without touching a phone.
How the remote-control ordering works
The experience starts when a viewer selects a Slim Chickens advertisement on the Samsung Smart TV home screen. From there, short-form video content plays, and customers build their order - tenders, wings, sandwiches, sauces - using klyq's "BuyBar," a checkout bar patented by klyq's parent company, NBTV. Payment and order confirmation happen entirely through the TV remote. There's no QR code to scan and no separate app to install, which removes a step that typically interrupts viewing to switch devices.
Why the order routing matters
The technical detail that distinguishes this rollout from typical connected-TV ads is where the order actually goes. Gett's "First Party Everywhere" network routes completed orders straight into Slim Chickens' own online ordering system - the same backend that powers its website and mobile app - rather than through a third-party delivery marketplace. For the restaurant, that means no new hardware or line-staff workflow changes, and it retains direct ownership of customer data and the relationship. For diners, Slim Chickens says it translates to paying standard menu prices rather than the markups common on marketplace apps.
Scale and what comes next
klyq is currently available on more than 80 million U.S. Samsung Smart TVs, according to the companies, with plans to expand to Vizio, Apple TV and Google TV platforms. That footprint suggests the Northwest Arkansas launch functions as a regional test case rather than a nationwide rollout; the companies have not specified a timeline for wider geographic expansion to other Slim Chickens markets. Ben Turner, the company's vice president of brand performance, framed the effort as converting televisions into ordering counters rather than simple ad space, while klyq co-founder Nick Buzzell described it as closing the long-standing gap between TV advertising and immediate purchase.
Practical considerations for viewers
Because the ordering flow lives inside the TV's native interface, it depends on having a compatible Samsung Smart TV and being within Slim Chickens' delivery range in Northwest Arkansas. The companies have not detailed delivery fees, minimum order requirements, or how refunds or order issues are handled compared with the existing app and website channels.